The 21st century is a century of communication. We live in a digital world and there are lots of conversations happening in the virtual world. People like to gossip, talk and discuss about any topic in the social media. Remember the time when you tweeted about your awesome vacation in Thailand or the post that you made in your FB page about the irritating service provided by your telecom service provider? Should companies care about these conversations? Should they listen what people are talking about their brands?

The answer is a big YES and these are the reasons why it is important to do so -

Tracking brands can give 2 ideas about brand buzz – brand prominence and brand sentiment. Brand prominence gives a general idea about the level of awareness about a brand. The more the brand prominence, the higher is the awareness of the brand. If the brand prominence of a company is low, the company should make sure that it runs campaigns to increase its awareness level. However, understanding the brand prominence alone is incomplete. Understanding brand sentiment is equally or even more important. By knowing the brand sentiment, companies can realize how the brand is perceived and talked about by people. A low brand prominence with lots of positive sentiment is much desirable than a high brand prominence with lots of negative sentiments. Companies need to act fast to determine the cause if it has lots of negative sentiments about its brand.


There is a saying “A stitch in time saves nine” which literally means a timely effort can prevent larger problems. To begin with, let me emphasize on the power with which information gets spread in the social media. A post made in any social networking sites is seen and heard by millions within seconds which means that a brand could lose its reputation in a minute which it has built for over years. A tweet about a brand can be re-tweeted until it reached millions of people. By tracking and monitoring brands, it is possible to find out whether any conversations or articles are being written in the social media. By timely intervention and engaging with the unhappy customers, a catastrophic event can be prevented from happening. At the same time, there might be people talking and writing good things about brands. Companies can engage with them and encourage them to spread the good messagesand be a brand ambassador.

One reason why demographic details are very popular with marketers is because they are associated with consumer wants and needs.

Consumer wants change with age. Companies have specific target groups for their brands, for instance, Johnson & Johnson’s baby soap are products for children. So target customers are young parents in their mid-20’s to late 30’s. By monitoring which age groups of people are talking and conversing about its product, brands can make sure that whether their brand is reaching the right target audience or not. If not, it needs to dig deeper to see why it is so.

Men and women have different attitudes and behave differently. As such, different brands have different target gender audience. For instant, Femina is a magazine targeted towards women while Maxim is targeted towards men. By monitoring brands, companies can determine whether the right set of customers (i.e. male or female in this case) is talking about their brand. If not, companies should do an in-depth analysis to find out the reason behind it.

Brand monitoring is also useful for getting insights about customer’s perception and feeling towards a brand. People not only talk but they suggest too. By closely monitoring brand conversations, it is possible to know reasons which factor acts as a constraint to why a particular campaign is not received well by people or what are the attributes which resulted in lot of hype and buzz about a particular ad. Brands can accordingly set their marketing strategy.

It is not enough for companies to monitor their brand alone. It is equally important to know what their competitors are up to and what people are talking about them. They can get competitive intelligence by comparing how their brand fares against their competitors.

Author’s Note: Social Media Marketing is a hot topic in many MBA college GD’s and PI’s. The article can help you understand the power of social media and how companies can utilize this resource in the most effective way.

The author David Hangsing is an alumnus of IIM Bangalore and also holds a Mechanical Engineering degree from NIT Silchar. An avid social media believer, he enjoys travelling. He is currently associated with Pune Institute of Business Management.

Completing Masters from MBA College in Pune

Completing Masters Course like MBA can help in securing your life. We at PIBM ensure that you get state-of-the-art facilities in completing MBA course. We have years of experience in this field and surely know how to provide education in the finest manner. PIBM has given special preference to MBA which is an upcoming course, this is where we are ahead than other institutes in Pune. Our tradition of teaching MBA has seen diverse effects; globalization can be counted in that list.

Placements are provided at the start of 3rd semester, our institute offers placements to all students. Many fortune 500 Companies visit our institute for placements which make placements in PIBM different from the rest; we have a separate list which can be checked from our website. Consider this option to set your career in the right manner as you would have a huge variety of companies visiting the institute for placements. Getting selected in those companies is all dependent on your skills and interview; and yes we do provide mock interviews and group discussions which can give you the exact feel of the real session.

Feel free to check our website for updated details in regards to MBA course, all you need to do is log on to and give us a call. The entire admission procedure is updated on the website which can be checked. We have faculty members that have years of experience in the industrial as well as educational sector, solving doubts is easy since they are focused from their exposure.

The Returns of Completing a Management Course in Pune

Completing your Management Course in Pune will unlock several avenues in the pipeline of your career. You have the options of securing your career with the best job in the industry. We at PIBM conduct management courses which can offer the best learning experience. Our state of the art infrastructure provides the features which can bring out the best in you. Explore new projects which are present in the management course, we can give you the perfect blend of completing this course as well as understand the crux of theories and concepts used in the corporate world.

Every management course is chiseled out with updates from the corporate sector; we take immense pride in giving the best education to students who have zeal in trying out new concepts. Our experienced faculty members have industrial as well as educational experience, approaching them for sorting out your requirements is not a problem at all.

Feel free to log on to for latest updates on Management Course in Pune. We modernize our website on regular basis, if you have any doubts pertaining to course topics then give us a call as we would love to sort out all your queries. To know more about the placements the website has been uploaded with the latest placement list which has been offered to students. The package trend going on for management courses is ranging from 4 to 8lakhs which can help in securing your life; this is where PIBM experience comes handy. Projects and learning exposure in different fields will surely help in bragging the best job in your career.

Talent Explosion 2012

PIBM focus not only on academics but also on extracurricular activities. Talent Explosion is conducted every year to bring out the hidden talents in the students which help in boosting their self-confidence and shedding their reluctance to come out of their comfort zone.

Talent Explosion 2012 which was held on 10th March 2012 saw many students performing on the stage mesmerizing and awing the audience. What a day it was!

PIBM Pioneer Convergence

“Pioneer Convergence” - the annual PIBM National Seminar which is conducted every year and held for 2-3 consecutive days sees 20-30 corporate heads from every sector taking part in the event. In addition to the academic and intellectual input adequate stress is laid in inculcating the traits of leadership and team spirit in order to facilitate the participants to realize their full potential. Pioneer Convergence is organized by the students. From logistics to anchoring, from research about companies to presentation, students play a very important role in the successful completion of the event.

For the year 2012, Pioneer Convergence was held on the 28th and 29th of July which saw company heads from various sector delivering workshops to the students.

Pioneer Convergence 2012 saw many dignitaries coming down to the campus, some of which includes:
Company Name Representative Designation Seminar Topic
Pranav Agro Ind. Ltd. Executive Director & Head HR Psychological Models in Human Resource Development
India Infoline Ltd. Head - Recruitment Building High Performance Team
Axis Bank Sr. Vice President Art of Building Successful Career
Vritti Solutions Ltd. Head - Track Management Training Employees
Affinity Express Ltd. Sr. Manager HR Keeping Genie Happy in Lamp
Survik Software Ltd. Head - Recruitment  Way In to Corporate World
Piaggio Vehicles Pvt.Ltd.  GM-Sales Shifts & Trends in Automobiles Industries
L & T Ltd. Zonal Head - HR Leadership Role Play)
Bajaj Electricals Limited Head – HR  HR Trends
Videocon Industries Ltd. Head - HR Multiple intelligence for 21st century
Foton Motors Manufacturing (I) Ltd Head – HR Building Employability for Generation Y 
Neosym Industry Ltd. Head - HR Gleveraging Gen Y in the Business Context
Haier Appliances India Ltd. Head - HR Current Trends in HR & IR
Beyond Tech Ltd. Corporate Head HR HR Practices in Corporate Sector
Dr.Vedkumar Velliappan Mr. Anup Singh Kalsy Mr. Arun Pardhi
Mr. Girish Kanitkar Mr. Karan Bakshi Mr. Kiran Kurwade
Mr. Kuldip Choubey Mr. M. Trinadh Mr. Manish Bokde
Mr. Sanjay Deoghare Mr. Sarang Phatak Mr. Saurabh Shah
Mr. Shashi Tiwari Mr. Sunil Kumar Keshev Singh Mr.Ishwar Bajaj

Gain Maximum Benefit by Enrolling Yourself in Top Business School in Pune

Getting admission in a Top Business School in Pune can help in securing your life; you need to clear entrance exams kept by institutes which do not promise to cover all the points. So, clearing entrance exams of Top Business School in Pune can be difficult if you haven’t prepared in the current academic year. We at PIBM ensure to provide you with maximum exposure for completing management courses as we have an open approach for education. Our state of the art learning center completes the requirements of modern education and of management field. PGDM course is conducted by PIBM by giving full importance, we ensure all our students to be placed in Multinational Companies at the end of the course. 100% placements are provided that helps the student in securing his future.

Faculty members teaching at PIBM have industrial as well as educational experience in their respective field. We have given special preference for professors who teach management subjects in our institute. They can be approached anytime of the day for solving your queries, their support and guidance will surely help you out for completing the course.

Feel free to check our website which has updated information on PGDM, all you need to do is log on to and browse through the course page. If you come across any topic and need further information on it then give us a call as we would love to hear from you. Our approach towards students is different from rest of the institutes; we give first preference to their learning methods.